ECA Workshop on Women's Club Football

Florence 22 November 2017

Women's football has been high on ECA's agenda ever since the creation
of the organisation and even more so since the establishment of the ECA Women's Football Committee (WFC) in 2013. Accordingly, ECA is committed to promoting women's club football and to establishing a dialogue with the relevant stakeholders at European and global level.

The ECA Women’s Football Committee Workshop is designed for all ECA member clubs. Other women’s club representatives that are interested in attending the workshop are kindly requested to contact the ECA Administration:




9.15 - 9.30


Olivier Jarosz, ECA Women's Football Committee

9.30 - 10.00

Opening Speech

Linda Wijkström, ECA Vice Chairwoman

Sarai Bareman, FIFA Chief Women's Football Officer

10.00 - 10.45

Case Study: Best practice from Fiorentina Women's FC

Sandro Mencucci, Executive Director ACF Fiorentina

10.45 - 11.15

Coffee break

11.15 - 11.45

Q&A with ECA Women’s Club Football Award 2017: Sporting CF

Raquel Sampaio, Women's Football Director Sporting CF

11.45 - 12.30

Case Study: Best practice from LaLiga

Pedro Malabia, Women's Football Director LFP

12.30 - 13.30


13.30 - 14.15

UEFA Women’s Football Marketing Strategy #weplaystrong

Kayleigh Grieve, Women’s Football Marketing Manager UEFA

14.15 - 14.30

Coffee break

14.30 - 15.30

Discussion* on Women's Club Football Strategic items

The Organisation and Governance of Women's Club Football

Enhancing together #weplaystrong

Strategic thinking and strategic doing - tools for women's club football

*3 groups taking place in parallel

15.30 - 15.45

Wrap-up and closing words

15.45 - 16.15

Tour of the Coverciano facilities

At 16.15, a bus will transfer participants from Coverciano to Firenze Airport

* Please be aware that times and topics may be subject to change